How it came to be
The website www.burgessct.com came to be through a somewhat circuitous route.
I had a number of disjointed web properties which I wished to consolidate.
— www.secretsstolen.com - this site was created in 2008, to help market Secrets Stolen, Fortunes Lost. You see on the day of publication, our publisher and our editor parted ways, this left Secrets Stolen, Fortunes Lost an orphan w/o a marketing plan. No one was going to know about the book unless we hitched up our suspenders and did it ourselves. Now Secrets Stolen, Fortunes Lost is a mainstay in the libraries of the leading CSO, CISO, COO and CEO’s.
— www.veritate-et-virtute.com - site came to be in October 2009 to be the voice for three causes which I feel very strongly about – Hunger, Online Safety and Human Trafficking – Veritate et Virtute will continue to exist and some of the content from that site will also populate this site, and vice versa.
— The Huffington Post & Cisco Security Blog - I contribute to these on a regular basis and viewed it as important to have them consolidated in one place.
I also found that I was speaking to larger audiences about eight to ten times per year, and being interviewed by media on a variety of topics but wasn’t taking the time to memorialize the event. www.burgessct.com allows me to pull all these together so that others may learn how I might assist.
Birth of the brand: BurgessCT
I knew that if I wanted to bring all the words together I would have to come up with a name which provides consistency. My twitter name, BurgessCT, seemed reasonable. But with a name one must have a logo. So I reached out to my trusted marketing contact, Shelly Kramer, the Chief Imagination Officer of V3Integrated Marketing and solicited her assistance in having a logo designed for me. We chatted and she collected ideas, and in a nutshell educated me in rapid fashion. She then sent the logo off to her “logo creators” and I was presented with a bevy of logos to select from and I chose:This logo was crisp and allowed me the flexibility to use it in a number of different ways with my various esoteric titles – you can see it on my twitter background, on Veritate et Virtute and on all of the pdf files available for download from the site. The flexibility was a key ingredient.
So I thank Shelly for working with the neophyte and helping me create the logo and birth the brand.
Creation of the Website:
My knowledge of website creation was somewhat limited. I had created websites back in 1990′s, but hadn’t really touched HTML or any of the new highfalutin php (sounds like a drug) or xml (sounds like a bicycle) in years. Everywhere I turned folks were telling me, WordPress, you absolutely want to go WordPress. So I asked around and chatted with many, and over the course of about four or five months floundered. Then at a charitable function, I mentioned my desire to create the website to Lyndi Thompson, who I knew from the Seattle Social Media Club. As luck would have it, she advised she was launching her own company Lyndit Marketing the next week. Lyndi continued how she would be happy to create the website for me. My mother raised no fools – I accepted her kind offer.
For the next few months Lyndi worked with me, and without a lot of back and forth quickly came to this design you see before you. The flexibility of the site, matched the flexibility of the logo. I sincerely thank Lyndi for taking my less than stellar articulation of want, desire and need and encompassing it into a website.
So I thank Lyndi for working with me, and my whines and demands, and creating a beautiful web site.
And now you know, how www.burgessct.com came to be.